​I am the founder of the Think Tank Human Cognition in the Age of AI.  A frontier-thinker and sensemaker, I designed the first tool for emotional measurement in customer experience and contributed to the ontological foundations of  CX through 3 books most notably CEM Rebooted.

 

A science fiction author my novel, "The Eternal Hell Paradox," is the worlds first sci-fi novel to explore AI Augmented Human Reasoning as a process. Released in August 2026 it provides evidence for how AI riffing over a year creatively re-engineers human thinking,  In addition, I promote the use of AI in strategic modelling and AI Policy Formulation and have a keen interest in biology, bioethics, psychology and how epistemic openness can be brought into organisations that are traditionally closed to systems thinking, I see AI as a fundamental catalyst to this and argue that AI should be treated as a new cognitive and recursive scaffold for human thinking - especially important with ongoing developments in AI. It is the loop - Human and AI together that count: a third cognitive ontology.
 

“I work at the intersection of human cognition, systems, and decision-making — using research, modelling, and sensemaking to challenge and redesign how organisations integrate and use knowledge, decision-making and experience.”